BUILDING BRANDS, CREATING NEWS

DASS Brands Fila and Umbro enter the fray in a sector dominated by sporting giants like Adidas and Nike.

january 13, 2014

In 1980, in a city of 3,000 inhabitants in Santa Catarina state, three friends decided to start up a small sports footwear factory. The business began as a risky venture by young entrepreneurs, but became a benchmark in the manufacture of sporting material in the country. With revenue of 840 million reais in 2013, the company is now an...

New position for the Habib`s brand

december 03, 2013

December 12 is the scheduled date for the reopening of Habib’s Radial II store, the result of its new brand positioning. Located in São Paulo’s Eastern Zone, the unit chosen for the change is close to Itaquerao Stadium and is the first outlet to be fully reformulated based on work done by GAD’Lippincott for the brand’s 25th anniversary...

Falcão is once again an Umbro athlete with the English brand signing the indoor football star until the end of 2016

november 28, 2013

With a host of titles and awards – he was elected the world’s best player by FIFA twice (2004 and 2008) and won the Grand Prix for Indoor Football seven times as part of the Brazilian team, among other titles – Alessandro Rosa Vieira, known as Falcão, has one of the most enviable resumes in world indoor football. That’s why Umbro...

Brand Management Panel brings GAD` and Braskem at the 4th Aberje Integrated Communication Seminar

november 21, 2013

Luciano Deos will present the topic “New challenges for brand building” along with Claudia Bocciardi, Braskem’s Director of Marketing Braskem, who will talk about “Managing Image and Reputation” within the program of the 4th Aberje Integrated Communication Seminar. The event will take place from 9am to 6pm on November 26...