Lippincott, one of the largest international brand consultancy firms, was founded in 1943 by Gordon Lippincott and Walter Margulies in New York. It established the concept of Corporate Identity and gave personality to some of the world’s most recognized brands, with a portfolio of more than 3000 customers. The company is based on a unique philosophy: that brands are “possibilities” – assets capable of creating desires, molding consumer experiences and redefining market demands.
For Lippincott, a brand is more than a representation of a company and what is does; it is also a means of establishing where the company can and wants to be. The great challenge is to combine the client’s strategic thinking with creative excellence in design, thereby transforming the brand’s possibilities into concrete business results.