Brand Strategy

º Brand View

º Brand Arquitecture

º Segmentation & Portfólio

º Brand Implementation

º Employee Engagement

º Brand Management




Brand Strategy identifies a brand’s reason for being, guiding the way it behaves, how it relates with and wants to be perceived by the market.  Based on this tool, we analyze, collect and classify all the materials that express a brand, including communication pieces, packaging, corporate, promotional and point-of-sales material. Following a detailed analysis that considers all the brand variables, we identify the manifestation, perception, essence, position and attributes of the brand at all points of contact with its audience.