BUILDING BRANDS, INSPIRING PEOPLE

Leonardo Koboldt de Araujo

Director/ Retail & Environmental Design
  • Retail Design
  • Environmental & Wayfinding Design

Work

He is one of the Managing Partners of GAD' which acts as responsible for the creation and development of spaces for brands even they are institucional, promotional or commercial; as well as the solutions for visual merchandising and wayfinding design and signaling systems. We create environments and experiences that spatially concretize brands. Working with a passionate and talented team of architects and designers, focused on setting the atmosphere for brands.

Background

Graduated in the course of Architecture and Urbanism, in Unisinos / RS, is Managing Partner of GAD'. In the 80s he served as associate director of Alternative Design, a company specializing in the development of furniture and exhibition architecture and solutions to their product lines. Participated and developed along the distribution channels - especially Tok & Stok - products and solutions to optimize their concepts and sales.
In 1991 he founded the 3D Architecture and Design, continuing the development of product designs, visual communication and commercial architecture. In 1996, he became managing partner of the GAD', consultancy focused on building and managing brands, where he serves as creative director as an expert in architecture - promotional, commercial and corporate, in systems signage and merchandising solutions. Since then he coordinated and awarded important national and international projects for clients such as: Dado Bier, Telefonica, Vivo, Grupo Pão de Açúcar, Sonae, Wal Mart, Paqueta Group, Magazine Luiza, Shops Colombo, Panvel, Rosen / Chile, Intermarket / Portugal, CCEE, Copesul, Ipiranga, RGE, CPFL, Gerdau, UNISINOS UFGRS, Sadia, EMS, IPIRANGA, AMPM, GRU Airport, A +, Fleury Medicine and Health group, Habib’s, among others.
Attended the course in Industrial Design ULBRA / RS and of course Postgraduate Certificate in Commercial Architecture Unisinos / RS, and participates in the course Postgraduate Certificate in University Branding Positive / PR as a guest teacher. Has lectured at major academic and professional events, in Brazil and in Latin America, with stances on issues related to Design, Architecture and Communication in POP.

Hobby

Surf, skate, snowboarding and tennis are sports that have a hobby, especially when combined with travel and with the participation of his children and his wife.